Stocks vs. Options: Which generates better returns?

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BooksAMillion Inc. BAMM (NASDAQ) Quotes delayed 20 minutes

Last: 7.44 Chg: +0.17 %Chg: +2.34% Open: 7.26   Vol: 30,100
Bid: 7.44 Ask: 7.53 Size: 4 High: 7.76 Low: 7.26 Avg Vol: 31,276

OptionFinder – Stocks vs. Options: Which generates better returns? Plug in your stock idea in the OptionFinder tool to find options trades offering a potentially better ROI. Show OptionFinder

BAMM is currently trading at 7.44
Company Symbol:
Target Price:
Time to Target Price:
Stop Loss Price:
Sentiment: Bearish

Symbol Shares Price Total Cash Required* Target Gain ROI Loss at Stop Loss
Stock Trade BAMM 100     7.44 $372 7.44 200.0% -$744

*Assumes buying stock on margin at 50%; shorting stock on margin at 150%

BAMM: Chart

BAMM: BooksAMillion Inc.

Industry Retail Discretionary
Shares Outstanding 15.7 M
52 Wk Performance Price 188.5%
Dividend 0.20    2009/12/01
Today's High 7.76 P/E 8.4
Today's Low 7.26 EPS 0.87
Open 7.26 Price to Book 6.8
Prev Close 7.27
52 Wk high 15.00 Moving Averages:
52 Wk Low 2.47 21 Day 6.80
Market Cap 113.8 M 50 Day 6.86
Yield 2.751 200 Day 8.59

Option Chain provided by OptionsHouse Click Here

CALL OPTIONS
PUT OPTIONS
Bid $ Ask $ Chg $ Vol Opn Int Series Bid $ Ask $ Chg $ Vol Opn Int
- Mar 10 [7 days to expiration]
2.00 3.00 0.28 0 0 Mar 10 5.0 0.00 0.50 0.00 0 0
0.00 0.70 0.05 0 5 Mar 10 7.5 0.00 0.70 -0.08 0 0
0.00 0.50 0.15 0 0 Mar 10 10.0 2.05 3.00 -0.35 0 0
- Apr 10 [35 days to expiration]
2.00 3.00 0.28 0 0 Apr 10 5.0 0.00 0.55 0.00 0 0
0.00 0.95 0.05 0 0 Apr 10 7.5 0.00 1.00 -0.12 0 0
0.00 0.55 0.00 0 0 Apr 10 10.0 2.05 3.00 -0.35 0 0
- May 10 [70 days to expiration]
1.90 3.20 0.27 0 0 May 10 5.0 0.00 0.70 0.00 0 0
0.05 1.30 0.10 0 0 May 10 7.5 0.05 1.30 -0.13 0 0
0.00 0.75 0.03 0 0 May 10 10.0 2.00 3.20 -0.48 0 0
- Aug 10 [161 days to expiration]
1.90 3.40 0.20 0 0 Aug 10 5.0 0.00 0.95 0.00 0 0
0.25 1.70 0.10 0 30 Aug 10 7.5 0.25 1.75 -0.12 0 0
0.00 1.05 0.02 0 0 Aug 10 10.0 2.05 3.50 -0.50 0 0