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12:52 PM Eastern Standard Time, 03/12/2010 (MidnightTrader) — Netflix (NFLX) is down 2% and near the bottom of its trading range after dipping to a low of $69.32 on a downgrade from Morgan Stanley this morning largely on valuation.
NFLX is down $1.32, or 1.85%, to $69.87 on the move although the stock is up 59% since mid-August.
Analyst Scott Devitt cut the stock to "equal weight" from "overweight" although he is still upbeat about the company’s core offerings of DVD-by-mail and digitally streamed movies.
But given the recent rally compared with expectations of future earnings beats, longer-term potential postal rate hikes and competition from Redbox and emerging digital players "lead us to look elsewhere for investment ideas."
Price: 69.87, Change: -1.32, Percent Change: -1.85
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